Email marketing is more flexible than most other kinds of marketing, but that does not mean it can just be put on the back burner. While automation software and scheduling abilities make it easy to set up a bunch of emails and have them sent out without really need to...

Email marketing is the grandfather of all digital marketing. It was one of the first and is definitely the longest standing online marketing tool, and with all of the hype surrounding newer and more novel marketing campaigns for mobile devices and social media, it can...

In order for email marketing to work, you need a healthy list of subscribers. These subscribers do not just appear. It is often not enough just to have a place where site visitors can put in their email addresses, you have to provide the right circumstances and...

Thinking about adding an email marketing campaign to your overall marketing strategy? For many people, this feels like just one more thing to add onto their already lengthy list of tasks. Whether you are just in charge of marketing for your company or the entire...

While you have probably gotten plenty of marketing emails in your lifetime, you may not have any practical experience with crafting and sending out your own marketing emails. Even if you have been using email marketing as one of your main marketing tactics, it can...